creative justice..

while most of the ads that I have seen lately, are nothing but clever imagery (and they make this apparent, which is why there is no differentiating factor among those), some are a backed with a good thought process and actually manage to make a point. Notable, is Incredible India (marked shift from the place showing ads to colour inspiring ones...but they too have overdone it and some of those like ethnic pink and mustard yellow just don't make the cut!) . Bipasha in Reebok - good move, fantastic hoardings.

A look at some of the good ones:

And then there are the Colas!! While I do maintain that God has his designs in the success of these drinks but still what I can never understand is why is there such a dearth of craetivity when it comes to their advertising! On one hand we have Ranbir and Deepika with Shahrukh in Youngistaan (both the newcomers look cold as ice together and prove once again that few off screen couples can put the screen on fire, anyway, ). The concept lacks depth. It lacks execution. It lacks the pull. What it has is a name (Youngistan, for the uninitiated) and thats it! And then we have Hrithik creating street food stalls out of thin air and giving bechara bachchas something to chew upon (that something happens to be that we dont need a reason to celebrate with Coke or something in that vein). And we have Akshay Kumar in Thums Up almost killing himself and the girl next to him due to his love (unger, passion, whatever) for a bottle of Thums Up. While I wouldn't say that this ad would encourage mass behavior but still the creative professional should simply be sacked for the rather pathetic job!! And we also have the 'bina guthali ka aam' just to spread some colour.

Cola advertising seems to digress ever so often. My dear friends, what is the brand promise? Why would Coke move away from 'little drops of joy' to junk-like street food (pun intended). If your answer is 'to appeal to the common man', then go back and get Aamir to redo the paanch series!! (please dont have him in the stupid mindless waiter in the train getup). We dont need our heroes to climb over walls and create havoc in the city traffic departmnet to drink Coke/Pepsi/Thums Up.

Really, we need a break from this. And to think, summer hasn't even started!!

of wishes and fantasies

a teacher at 7
a doctor at 9
a teacher at 10 (again)
a singer at 10
a dancer at 11
a ballerina at 13
astro physics at 16
journalist at 17
media mogul at 19
'event'ful existence at 21
at 24,
events, communication, international relations, MBA, marketing, writing, blah!!!
...still figuring it out!!
I just sat thinking about what all I have ever wanted to be in my life, ranging from the staple doctor and teacher to a dancer and a ballerina (when I have 1 and a half left feet, not two, not just yet!!)Out of all of these I think a profession in astro physics was the least informed choice (actually completely compelled by the urge to take up a cool sounding profession (in hindsight, that might actually have scared off a few people). A journalist was a 'glamorous' yet "murky" choice (the single quotes signify the perception and the double quotes, the experience, the truth). Events were a digression from PR (the loved one) and actually was 'event'ful (tribute to the glorious days). And now....ahem ahem

Essentially, am back at the very crossroads where I started. Yes, a little better. I mean I have some work-ex to boast about (some of it really good). And more information on a lot many choices...nah nah, dont even begin to cheer. This overbearing information is too much to behold and has caused a major jam to the thinking prowess of yours truly!! An MBA vs a Masters vs a lot more work. Salary jumps vs. work satisfaction. Professional growth vs. personal. MAN!!!

The fear of this being the much fabled 'mid-life' crisis creeps around. But then, I am still on the right side of 25 (smirk) and not married and no kids so dont quite think thats the case. It's not been the most settled dawn for a new year in my life. Too many questions (mind you a few nagging doubts too) and too many damn people to talk (none to advise)...

Now, if only it could be a life spent watching films (good/bad/animation/romance/action or the Jodhaa Akbar category), reading, playing the piano (learning to play it first) and dancing...

like i said, its a life of wishes and fantasies!!

laziness!!

Have been plain lazy to update the blog with anything!! and whenever i came online and visited others' blogs, well, caught them napping so really not much inspiration there, you see!!

But its been long and am dying to write, just don't know what to write about...well, i celebrated my birthday a few days back and felt depressed getting another year closer to being on the wrong side of 25 (sic!!!) and then spent the rest of the day doing this and that and nothing. And then i have been coming to office day after day after day, back to the same drudgery..so really not much to write about!! so really, have an absolute dearth of things of any interest even to myself..

YAWN!!