creative justice..

while most of the ads that I have seen lately, are nothing but clever imagery (and they make this apparent, which is why there is no differentiating factor among those), some are a backed with a good thought process and actually manage to make a point. Notable, is Incredible India (marked shift from the place showing ads to colour inspiring ones...but they too have overdone it and some of those like ethnic pink and mustard yellow just don't make the cut!) . Bipasha in Reebok - good move, fantastic hoardings.

A look at some of the good ones:

And then there are the Colas!! While I do maintain that God has his designs in the success of these drinks but still what I can never understand is why is there such a dearth of craetivity when it comes to their advertising! On one hand we have Ranbir and Deepika with Shahrukh in Youngistaan (both the newcomers look cold as ice together and prove once again that few off screen couples can put the screen on fire, anyway, ). The concept lacks depth. It lacks execution. It lacks the pull. What it has is a name (Youngistan, for the uninitiated) and thats it! And then we have Hrithik creating street food stalls out of thin air and giving bechara bachchas something to chew upon (that something happens to be that we dont need a reason to celebrate with Coke or something in that vein). And we have Akshay Kumar in Thums Up almost killing himself and the girl next to him due to his love (unger, passion, whatever) for a bottle of Thums Up. While I wouldn't say that this ad would encourage mass behavior but still the creative professional should simply be sacked for the rather pathetic job!! And we also have the 'bina guthali ka aam' just to spread some colour.

Cola advertising seems to digress ever so often. My dear friends, what is the brand promise? Why would Coke move away from 'little drops of joy' to junk-like street food (pun intended). If your answer is 'to appeal to the common man', then go back and get Aamir to redo the paanch series!! (please dont have him in the stupid mindless waiter in the train getup). We dont need our heroes to climb over walls and create havoc in the city traffic departmnet to drink Coke/Pepsi/Thums Up.

Really, we need a break from this. And to think, summer hasn't even started!!