Move on Man!!

Sometimes I wish that someone would drill sensibility and sensitivity into our modern day ad wallahs!! They simply go overboard and have no clue as to what really clicks with their target audience. And when someone says that nowadays the purpose of an ad film is not to drive sales but to win awards, I couldn't agree more!! After all, how many of us knew the agencies responsible for the memorable Cadbury or Fevicol or Liril ads way back in the 1990s??

But the most recent ad for Fastrack watches beats the very purpose of its existence!! Again, what was it?? It is most certainly not a great draw as far as the brand is concerned. Nor does it make it to the gallery of classics!! It is downright...pathetic and tacky and sexist!! Now I have said on this platform several times that I am not a feminist but I do believe that everyone deserves some respect (even in anonymity). This ad breaks all such rules of decency. Broadly, it tells the story of this guy who gets close to a girl and then runs away when she begins to "get close"!! Closes with 'Move on Man'!! Really!! What are we saying here? Have we begun to propagate lack of commitment as a way of life? Is that what the brand actually stands for? It' just pathetic and sad that the makers of the ad and the bosses of the brand chose this line of communication. As someone who belongs to Gen Y and works on a daily basis with them, I know this is not what clicks with this generation. If the brand is looking at those 2% people who thrive on broken relationships and adopted cultures and who the brand managers perceive to be true representatives of their product or brand, I only have them to pity for their folly!! This generation is not easily smitten by the grandeur and false promises.They look for substance and move on if the promises you make are not met with.
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The dialogue from Pay it Forward:

Trev: You don't care.
Eugene: Yes I do. I will always care about you.
Trev: Yeah. You are my teacher. They pay you to.

Poignant. Beautiful.
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Kolkata Knight Riders won finally albeit without Mr Khan to cheer them on!! And on the way to the victory podium, made it just a little tougher for Chennai to reach the semis to where they were cruising. But all in all, a good match. Wonder what the Fake IPL Player has to say to that!!