Axe-ing the myth!!

A latest study proves that Axe actually works. "Sort of".

Here are the details:
A study conducted in UK shows that men who used a branded perfumed deo are more liked by women. The catch is that these women have never really met the men!! How you may ask...here's how. The men were asked not to bathe for 2 days and then a group of men was given a perfumed deodorant to spray and another was given a non-perfumed one. Then the team made videos of each of these men. And based on these videos, the women expressed their preference!!
(I am still a little unclear how but whatever...)

The explanation to this could be that the men who used the perfumed deodorant were high on self confidence as compared to those who used the non perfumed deodorant. This is the reason why the women favored the first group over the second!!
?????
Anyway, to read more of this article, click here http://adage.com/article?article_id=133621

PS: Well one thing that sure stands out from this is that men will continue to spend their lives spraying on a rather stupid deodorant trying to impress the women while the fairer sex will focus on more important issues like confidence while looking for that perfect partner (and the money, the cars, the killer smile, a great sense of humor, drop dead gorgeous looks, an adjusting nature will always be an added advantage :). Did I say I was not going to be demanding this year!!!)